Xfinity Digital Playground, is an AR retail experience that shows off Xfinity’s entertainment offers by literally bringing them to life in retail stores.

Visitors are able to discover cinematic worlds hidden inside normal retail posters. By simply scanning a QR code, they’re transported through their smartphone and into CGI augmented reality worlds.

Acting as lead producer at The Mill, 13 animations and the image recognition AR activation were produced to create a truly immersive experience, digital films play throughout the space giving customers a peek inside products – to cinematic 3D worlds that show the breadth of Xfinity entertainment content, combined with fun easter eggs from memorable TV and movie moments.

Full case study here

Client: Xfinity

Agency: The Mill