• Experiential
  • Design and Motion
  • About

ED SMITH

THE CREATIVE PRODUCER

  • Experiential
  • Design and Motion
  • About

The Star, Nike Locker Rooms

Nike were asked to install 4 branded locker rooms in the Dallas Cowboys' new $1.5bn training facility called The Star in the city of Frisco, Texas.

The locker rooms were to be used by 9 local Frisco high schools who were sharing the space with the Cowboys.  The locker rooms were built and handed over as a white space with a nasty carpet already laid. 

Managing the design and production of the space. The walls were painted and a Texas state illuminated signs were mounted on the entrance walls.

Posters were created and wheat pasted into the space, on top of which dimensional lettering was applied. A tiny but great detail to the space were branded locker plates which were riveted to the drawers of each locker.

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