February 2016 San Francisco hosted the Superbowl 50. This was a huge year for the Superbowl and also Nike's presence in the sport.

The Old Mint was chosen for Nike to take over for the 3 day event. 

The Mint was a collection of small rooms, each of which required a different function. Upstairs we created the Hall of Speed, The gear up locker room and the Lab. In the large courtyard space we produced the ultimate cleat trialling experience. This was an interactive installation that consisted of 13 projectors, laser motion sensors and 3 live capture cameras to give the participants a 15 second takeaway film to share on social channels.

Downstairs were the old vaults that used to hold the gold when the building was in operation. In each of the vaults we created individual activations for Nike Sportswear and NFL collaborations.

Working with multiple partners on the design of each of the spaces, from conception through to spending a week on site for final installation this was a huge project.