Facebook wanted to create a buzz worthy experiential experience for the launch of it’s first hardware product Portal.
Working with world renowned set designer Es Devlin on design and creative of the experience; “Feel There”
Two venues were to be linked live at the same time across the country in NYC and LA. Friends in the opposing cities would book appointments to meet at the experience at the same time across the coast.
The cubes were styled inside to replicate a living room in a house. The walls, floor and furniture were all painted in a light pastel blue.
The build in both cities was identical inside to ensure the same experience for both.
The guest would enter the cube alone and sit down on the couch opposite a mirrored wall.
Behind the mirror wall was a giant screen and camera recording the other cube across the coast.
The experience would begin and the 8 hidden projectors would start to bring the room to life by highlighting objects in the space then heading into a full blown fully immersive projection experience with complimenting soundscape.
As the experience progressed the friend who was in the opposite city would appear sitting next to them in the mirror wall sharing the experience with them.
Once finished the guests would leave the main room through a door into an adjoining space where the Portal product would be to decompress and speak to their friend on the device.
The project was sadly pulled 2 weeks before going into production due to legal and political climate surrounding privacy issues on the device and the site.