The nations top 166 high school American Football players are invited to Nike WHQ for the ultimate Football training camp. Top trainers and NFL players are present to guide and teach the kids how to become better athletes.

Managing the design and build of the ultimate players lounge where the athletes come to learn and relax. The latest product innovations and technologies were on display and changed daily for the athletes to interact with.

A hanging helmet sculpture was created, formed of 320 helmets. Each of the helmets on the outside edge was personalised with the athletes names.

The locker room was built to display product and motivational messaging. While each locker contained personalised kit for each of the athletes.