Adidas wanted a creators space in New Orleans for All Star Weekend.
The space was to host the Adidas athletes and VIP's as well as being a functioning artist studio producing content across the weekend.
Scouting the location in New Orleans, managing the creative direction, design and build of the space all happened in a very short time frame of 3.5 weeks. This was challenging but at the same time meant decisions were made quickly.
The space contained a neon basketball court mounted to the ceiling, a mural wall which was painted over the 3 days. A reduced size basketball court that was filled with illustrations over the period. Screen printing benches where t shirts were printed of each of the Adidas athletes. An artist who produced customised kicks for the athletes and other artists who were producing live illustration art in reaction to the game play over the weekend.