The flagship retail launch for the Ultra Boots X running shoe.

Spinning hanging mobiles were installed facing out of the store onto 5th Ave displaying campaign imagery and product.

A modular product display frame was built to display imagery, apparel and shoes. This frame contained LED lighting and was built in a modular form enabling it to be re configured on future campaign initiatives.

A display console was produced holding 3 shoes that were placed on top of video screens. Animation content was created to be played on the screens while complimenting content was being projection mapped on to the shoes by 4 projectors installed in the rigging above.