A retail install in Adidas's 5th Avenue flagship store New York, to launch the new Adidas Nemesis football boot.

Fabric bands were used in the window and launch zone spaces through the ground floor to emulate the materials used in the boots and the Adidas 3 stripes.

White reflective vinyl was applied to clear acrylic panels to display the product name and Here to Create messaging, these hung in the windows and in the store space.

The modular frame system was used to display the product, apparel collection and campaign imagery.

All this sat on a printed carpet to really bring the space together.